Why did Coca-Cola turn Santa red?

Why did Coca-Cola turn Santa red?

Why did Coca-Cola turn Santa red?

Coca-Cola began to use the red image of Santa on advertising in the 1930s, when the company hired artist Haddon Sunbloom to create a character of Santa Claus for use in festive campaigns. The idea was to ensure people continued to drink Coke during the winter months, as the drink was associated with warm, summer days. BE

Who invented Santas red suit?

cartoonist Thomas Nast The tradition of him wearing red began in the 1870s with the American cartoonist Thomas Nast, who introduced the red suit and cap, white fur lining and buckled black belt. BE

Where did the idea of red Santa's suit come from?

Gaining recognition as a newspaper cartoon. In 1863, Harper's Weekly cartoonist Thomas Nast, known for his American Civil war cartoons, created Santa Claus images wearing the red suit that we're more likely to recognize today. BE

Does Coca-Cola own the rights to Santa Claus?

Coca-Cola did not create the legend of Santa Claus. But Coca-Cola advertising did play a big role in shaping the jolly character we know today. ... But in 1931, Coca-Cola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements.

Who Changed Santa from green to red?

In fact, when Civil War cartoonist Thomas Nast drew Santa Claus for Harper's Weekly in 1862, Santa was a small elflike figure who supported the Union. Nast continued to draw Santa for 30 years, changing the color of his coat from tan to the red he's known for today.

When did Santa Claus start wearing a red suit?

The red suit was first mentioned in 1881 when Thomas Nast, a political cartoonist, illustrated the poem and brought Santa to life. His drawing included all the features from Clement-Moore's description but also showed Santa in a bright red suit and carrying a black sack of toys. BE

Why does Santa Claus wear red Coca Cola?

  • Claims were made that Claus wears his iconic scarlet apparel because it’s the same color as Coca–Cola’s branding. Yikes! The thought of explaining to starry-eyed youngsters that Jolly Old Saint Nicholas wears red because of soda “Mad Men” filled many parents’ hearts with dread.

Where did the red suit for Santa come from?

  • The internet and social media has stoked the rumour, which suggests that the red suit was the product of Coca-Cola marketing campaign. #4oclockfact Santa traditionally wore blue, white and green. The red suit we know these days actually came from a 1930s Coca-Cola advert ^NG pic.twitter.com/CaE77TuhHE

When did Coca Cola first start using Santa?

  • Coca-Cola did start using Santa in advertising in 1933. But Santa had been portrayed almost exclusively in red from the early 19th century and most of his modern image was put together by cartoonist Thomas Nast in the 1870s.

How did sprite boy get his name in Coca Cola?

  • In 1942, Coca-Cola introduced "Sprite Boy," a character who appeared with Santa Claus in Coca-Cola advertising throughout the 1940s and 1950s. Sprite Boy (who was also created by Sundblom the illustrator) got his name due to the fact that he was a sprite, or an elf. It wasn’t until the 1960s that Coca-Cola introduced the popular beverage Sprite.

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