When did Coca-Cola make Santa Claus an important part of American culture?

When did Coca-Cola make Santa Claus an important part of American culture?

When did Coca-Cola make Santa Claus an important part of American culture?

The company's relationship with Santa began in the 1920s, when Coca-Colafirst began advertising in American magazines like The Saturday Evening Postduring the festive season. The ads used images of a man dressed as Santa, not dissimilar in appearance to the Santa Claus in Thomas Nast's depiction from the mid-1800s.

Is Santa red because of Coca-Cola?

No. It's widely believed that today's Santa wears a red suit because that's the colour associated with Coca‑Cola, but this isn't the case. ... In 1931, Coca‑Cola commissioned Swedish-American artist Haddon Sundblom to paint Santa Claus for the company's Christmas adverts.

What things has the Coca-Cola Company done to help the community?

The Coca-Cola Foundation is the global philanthropic arm of The Coca-Cola Company. Since its inception in 1984, the Foundation has awarded more than $1.2 billion in grants to support sustainable community initiatives —from water to women's empowerment, from community recycling to wellbeing—around the world.

When did Coca Cola start using Santa?

1920s Santa Has Been Featured in Coke Ads Since the 1920s The Coca-Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast.

When did Coca Cola start using Santa Claus in adverts?

Coca-Cola and Santa Claus It was in the 1920s that Coca-Cola began to include Santa Claus in its Christmas advertising. However, the real revolution happened in 1931 when the company commissioned Haddon Sundblom, a Dutch illustrator, to reimagine Santa Claus.

What is the connection between Santa Claus and Coca-Cola?

Coca-Cola Helped Shape the Image of Santa So Coca-Cola commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus — showing Santa himself, not a man dressed as Santa. For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "A Visit From St.

Why did Santa's suit change from green to red?

Prior to Nast's work, Santa's outfit was tan in color, and it was he that changed it to red, although he also drew Santa in a green suit. This change is often mistakenly attributed to the work of Haddon Sundblom, who drew images of Santa in advertising for the Coca-Cola Company since 1931.

What color suit did Santa wear until Coca-Cola rebranded him in red?

Coca-Cola History In fact, when Civil War cartoonist Thomas Nast drew Santa Claus for Harper's Weekly in 1862, Santa was a small elflike figure who supported the Union. Nast continued to draw Santa for 30 years, changing the color of his coat from tan to the red he's known for today.

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